SAP’s supply chain found a creative way to leverage social networks in bringing awareness of supply-chain issues and best practices. It developed a comic strip –– Supply & Demand –– that follows the travails of a company with a best-selling product but less- than-stellar supply-chain management.
Engaging, easy to read, and readily available for forwarding via email or social utilities such as Facebook, comic strips offer unique, cost-effective opportunities to quickly engage prospects and clients — with surprising results.
MPI created the comic strip series for SAP, which then took it a step further and created its own digital comic eBook.
Download the SAP Supply & Demand eBook.
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NGM Study Partners
- ASMC and MEP's
The American Small Manufacturers Coalition (ASMC) is a trade association of manufacturing extension centers who work to improve the innovation and productivity of America’s manufacturing community. One ASMC program of primary focus is the National Institute of Standards and Technology (NIST) Manufacturing Extension Partnership (MEP) program. For more information on ASMC and how to join, visit their site. To visit the sites of the MEPs that actively promoted the NGM Study to manufacturers, either on a state basis or as part of a region of states, click here.
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07/14/2011
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